Creative Negotiation

Gregorio Encina Billikopf ( November, 2004 )

Summary

The very thought of negotiating sounds intimidating, yet we are all experienced negotiators. Any time we come to an agreement on anything, we are negotiating. More traditional issues we associate with negotiation may include agreeing on (1) a pruning price with your vineyard crew, (2) how much you are going to pay to have your dairy barn constructed, or (3) how much you will get for your export cherries. The greater the importance of the outcome, the more stressful or emotional the negotiation can be.

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Organization

University of California Berkeley

Publisher

University of California

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898

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Written Material