This publication discusses direct marketing and the benefits and risks associated with selling agricultural products directly to customers. Popular direct marketing strategies covered in this publication include farmers markets, Community Supported Agriculture (CSA), and direct sales to restaurants, institutions, and food hubs, as well as agritourism and Internet-based direct marketing. Additionally, the publication contains information on marketing plans, pricing strategies, and creative marketing techniques.
Organization |
ATTRA National Sustainable Agriculture Information Service |
Publisher |
National Center for Appropriate Technology |
Publication Views |
8404 |
Material Type |
Written Material |