Farmers are increasingly market savvy. As commodity prices drop and the costs of inputs increase, producers need to capture more of the market value of their products. One way to accomplish this is to sell directly to consumers. Direct marketing allows farmers and ranchers to retail products without having to share profits with processors, packers, shippers and brokers. Traditional methods—farm stands, pick-your-own operations and farmers’ markets, for example—depend on nearby population centers. So what about the truly rural farmer or rancher, whose operation lies well outside the comfortable radius for day trips and grocery stops? The World Wide Web may close the gap between the small farm and the global market
Publisher |
Northampton, MA: American Farmland Trust |
Publication Views |
466 |
Material Type |
Written Material |