Evaluating Strategic Options

Michael R Langemeier and Mike Boehlje ( July, 2017 )

Summary

Today’s business climate for farmers is fraught with uncertainty. Making smart long-run strategic decisions in this business climate is difficult. When the future is so uncertain, one is tempted to just hope for the best. However, don’t ever forget, hope is rarely a good strategy. In addition, remember that uncertainty creates opportunities as well as challenges. A farm’s task is to identify and exploit these opportunities. This article discusses a framework that can used to evaluate strategic options and will provide a couple of examples of decisions for which this framework could be used.

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Details

Organization

Center for Commercial Agriculture

Publisher

Purdue University

Publication Views

1168

Material Type

Written Material