How much does it cost to grow a greenhouse crop?

Robin G Brumfield ( 2006 )

Summary

How are independents (wholesale and/or retail) coping with changing customer preferences while at the same time competing with (or profitably selling to) the Big Boxes? In the past two years we have visited over 80 garden centers, nurseries, and greenhouses to collect data and information regarding marketing strategies including maintenance of market share, promotional plans and programs, product mix, value added, agri-entertainment, advertising, demographics, pricing polices, and market channels.

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