How to Build a Profitable Farm Brand

Charlotte Smith ( February, 2026 )

Summary

In this three-part course, farm marketing expert Charlotte Smith walks farmers through the core principles of building a brand that actually sells. You’ll learn why logos and farming practices don’t drive sales, how to identify your ideal customer, and how to use a simple four-step formula to create marketing that connects, builds trust, and makes price irrelevant. Whether you are just starting out or hitting a sales ceiling, this course will shift the way you think about marketing your farm.

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