• Marketing means different things to different people. • The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. (American Marketing Association). • The series of services involved in moving a product (or commodity) from the point of production to the point of consumption. • Agricultural marketing covers the services involved in moving agricultural products from the farm to the consumer.
Organization |
National Crop Insurance Services |
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National Crop Insurance Services |
Publication Views |
9 |
Material Type |
Presentation |