Marketing Strategies for Farmers and Ranchers

Laura Sayre ( December, 2006 )

Summary

Alternative marketing outlets offer direct connections to customers, providing them an opportunity to get fresh products and knowledge about how they´ve been grown. The bottom line: Whether the product is beef or fresh-picked vegetables, selling products directly to consumers offers farmers a better price. This bulletin profiles successful direct marketers across the country and includes tips about how to start a number of alternative agricultural marketing enterprises.

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Organization

SARE Sustainable Agriculture Research & Education

Publisher

Sustainable Agriculture Network

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1416

Material Type

Written Material

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