Marketing Strategies for Farmers and Ranchers

Laura Sayre ( December, 2006 )


Alternative marketing outlets offer direct connections to customers, providing them an opportunity to get fresh products and knowledge about how they´ve been grown. The bottom line: Whether the product is beef or fresh-picked vegetables, selling products directly to consumers offers farmers a better price. This bulletin profiles successful direct marketers across the country and includes tips about how to start a number of alternative agricultural marketing enterprises.

Go To This Material



SARE Sustainable Agriculture Research & Education


Sustainable Agriculture Network

Publication Views


Material Type

Written Material

More by SARE Sustainable Agriculture Research & Education