The results of the initial investigation process will determine if the value-added concept has the potential to be successful. To be successful the venture must: (1) be a viable business idea (feasible to produce), (2) show market competitiveness and growth potential, and (3) generate positive cashflow and be financially profitable. The project must also fit with the personal and business goals and objectives of all the individuals involved, as well as the local community. It is important to inform and involve the community in the selection process and mobilize local citizens in support of selected value-added projects.
Organization |
University of Arizona Department of Agricultural and Resource Economics |
Publisher |
University of Arizona |
Publication Views |
1674 |
Material Type |
Written Material |