Strategic Management: Module 2: Strategic Direction

Craig Dobbins, Cole Ehmke, Allan Gray, Mike Boehlje, and Alan Miller ( 2005 )

Summary

A vision statement is the guiding philosophy of a business. It provides documentation of what is important to those in the business. This lecture provides background into what vision and mission statements are and presents several examples.

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Purdue Extension

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Purdue University

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1278

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Written Material