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Open in new window Chipotle

Andrew Barkley ( August, 2015 )


Chipotle’s “Food with Integrity” marketing effort has caused controversy, anger, and claims of false advertising within the food and agricultural industries. Yet, Chipotle remains one of the most successful restaurants in history, with growing sales and stock market values. This apparent contradiction will be explored in this presentation. Economics will be used to explain why Chipotle is successful, in spite of angering numerous groups, and what we can learn from Chipotle’s achievement. The presentation will also provide useful, forward-looking strategies and successful reactions to Chipotle’s success.


Publisher Kansas State University Department of Agricultural Economics
Publication Date August, 2015
Publication Views 137
Material Type Written Material

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