Chipotle’s “Food with Integrity” marketing effort has caused controversy, anger, and claims of false advertising within the food and agricultural industries. Yet, Chipotle remains one of the most successful restaurants in history, with growing sales and stock market values. This apparent contradiction will be explored in this presentation. Economics will be used to explain why Chipotle is successful, in spite of angering numerous groups, and what we can learn from Chipotle’s achievement. The presentation will also provide useful, forward-looking strategies and successful reactions to Chipotle’s success.
|Publisher||Kansas State University Department of Agricultural Economics|
|Publication Date||August, 2015|
|Material Type||Written Material|