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Open in new window Developing a Dairy Marketing Plan

Mark Stephenson ( May, 2002 )


The only way to ultimately make good decisions about the adequacy of a milk price and the strategy employed to protect it is to remove emotions from the decision-making process. This is best done by the development and implementation of a marketing plan. Creating a marketing plan does not need to be a difficult process. However, the process should generate a physical document that is your personal road map to price risk management. There is not "one recipe" for such a document, but there are several items that every good marketing plan should address.


Organization Cornell University Cooperative Extension
Publisher Cornell University
Publication Date May, 2002
Publication Views 1557
Material Type Written Material

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