The FARM Assistance program of Texas AgriLife Extension Service has served the farmers and ranchers of Texas for 12 years with individualized strategic planning analysis. More than 1500 analysis have been conducted providing each individual with a long-range (10 year) financial outlook for their operation and the capacity to conduct scenario analysis of multiple strategic management alternatives. With a staff of 12, the FARM Assistance program offers services across the state of Texas for traditional and non-traditional crop and livestock producers. The conference presentation includes a brief description of the program and services, as well as covering program challenges and success. In addition, client evaluation efforts and results are discussed along with potential opportunities for program partnership with the FARM Assistance team.