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Growning Assets: Linking Direct Market Producers

Beth Zabel

Summary

Identifying personal, professional and regional assets provides direct market producers a framework for expanding and/or improving their production and potentially their bottom line. Growing Assets, a 1-day workshop, brought together community members, consumers and producers to learn about and identify assets. Follow up sessions with professionals in the areas of marketing, ag-tourism, finance, business planning and community supported agriculture were able to assist small groups of producers apply specific information to their own businesses.
This presentation will review the formation of the original planning team, expansion of the team to include direct market producers, the development of the topics and speaker selection and the program efficacy study.

Details

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