LocalFresh.info is an online tool that records information about when crops are available for harvest. This information is then disseminated to local consumers so that producers can coordinate their markets and obtain a higher percentage of consumer food expenditures by selling their products direct. Enhanced functionality is proposed to www.LocalFresh.info so that producers can “push email” to local consumers that desire their products as harvest time approaches. This is a novel contribution because it provides a low-cost mechanism for coordinating markets between small-scale producers and local consumers that currently does not exist.
|Conference||2012 Women in Agriculture Educators National Conference|
|Presentation Type||30-Minute Concurrent|