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Conference Name Management and Communication Strategies for Transitioning Agricultural Land

Jim Jansen and Allan Vyhnalek


The "Management and Communication Strategies for Transitioning Agricultural Land" extension outreach meetings addressed management and communication strategies necessary for operations to sustain the financial, human, and legal risks of leasing or transferring agricultural land. This meeting series focused on analyzing financial forces impacting their land, understanding proper communication strategies for succession, and evaluating legal concepts to better facilitate operation transitions or equitable lease arrangements. As part of the outreach during 2022, this meeting series was piloted in five locations across Nebraska with 191 participants.

The educational objectives achieved by this program include: strengthening and improving decision-making on economic forces impacting land; strategies for effective communication involving operation succession for the next generation; and analysis of legal concepts to successfully facilitate the transition and improve lease arrangements for landlords and tenants. Engagement and outreach for this meeting series included in-person/hybrid meetings approximately three hours in length to allow for adequate interaction between workshop attendees and the instructors. The target audience for this project had beginning, retiring, transitioning, and women producers and allied agribusiness professionals from across Nebraska. The archived programs were made accessible through the Center for Agricultural Profitability's website at the University of Nebraska-Lincoln.

In the evaluation presented to pilot participants, (N=191, n=127), 66.49% responded to a pre- and post-workshop survey to rate change in understanding of materials, using a scale of 1 (low) to 4 (high). Program topics included with ratings: evaluating rental rates and land values-increase 0.88 (2.59 pre to 3.47 post), communication strategies for proper land management-increase 1.29 (2.35 pre to 3.64 post), and legal principles of land ownership-increase 1.12 (1.91 pre to 3.03 post).