; Marketing Intervention Services to Women | Conferences | AgRisk Library


Conference Name Marketing Intervention Services to Women

Steve Richards


NY FarmNet is a service for farm families that are experiencing financial or personal stress. The majority of callers to our 1-800 helpline are female. We will discuss why this is the fact and how we have adjusted our outreach to market our services to women. In addition, we will profile a couple of our programs that are directly focused toward women and brainstorm with the audience how marketing and outreach programs directed at women can be improved.