Conferences
Price Reporting: Farmer Education & Methods
Matt LeRoux
Summary
Part of the appeal of direct-to-consumer (DTC) marketing for farmers is that they are “price makers” instead of “price takers,” however; farmers express that price-setting is challenging and report low confidence in their prices. We’ll discuss Cornell’s recent price reporting efforts, including methodologies for collecting NY farmers market and local grocery store prices for monthly, online reporting. We’ll also review common price reporting methods, discuss the benefits and drawbacks of each, and share how to get started in your region. Finally, we’ll review our education approach which has successfully increased farmer confidence and led many to increase prices.
Details
| Conference | 2026 Extension Risk Management Education National Conference |
| Presentation Type | Poster |