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Farmers Market Price Reporting A Novel Approach

Matt LeRoux

Summary

The Cornell Agricultural Marketing Research Program (CAMRP), in partnership with farms around New York State, collects and analyzes thousands of customer transactions at farmers markets (FM) using electronic Point-of-Sale (POS) software. This research
identifies opportunities for farmers to increase daily sales at markets by studying the factors that influence customer transaction size (CTS). In addition, the sales data allows for the creation of FM Price Reports. In addition to these, CAMRP received funding from
the Northeast Extension Risk Management Education program to create monthly grocery store price reports by observing price signs in seven grocery stores in Ithaca, NY.

Details

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