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3. 2020 Extension Risk Management Education National Conference

Production and Marketing Risk Management Education for Livestock Producers

Steve Richards

Summary

Livestock Producers are an underserved audience according to the Federal Crop Insurance Corporation. This segment is underserved because they are harder to reach than most extension audiences. Typically (non-poultry, non-dairy) livestock producers are smaller, widely dispersed, and are motivated more by lifestyle than profit maximization.

In order to successfully market the programs, Clemson University Extension partnered with state and county livestock associations: The South Carolina Cattlemen’s Association and the Southern Goat Producers Association.

Production topics included animal and forage production (team taught with the Clemson livestock team) and livestock risk management: Pasture, Rangeland, and Forage (PRF), Livestock Risk Protection (LRP), and Whole Farm Revenue Protection (WFRP).

Marketing topics were best practices for selling meat products direct to consumers and effectively selling at farmers’ markets. Those that attended also received new retail and wholesale cut sheets for pastured pork, grass-fed beef, and grass-fed lamb from Range Meat Academy in Chicago, Illinois.

Steve Richards, a Clemson Extension Associate, will give an overview of the ongoing educational effort and will share what worked the best in South Carolina and how these strategies can help livestock producers in your state.

Details

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