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Social Media Applications in Ag Risk Management

Jennifer Jensen

Summary

Social media has quickly become communication mainstream for individuals, businesses, and organizations. Having an online presence is important and nearly imperative for a business, both for marketing and financial purposes. Agricultural producers have an active presence on sites such as Facebook, Twitter, YouTube, and Blog Spot, for example. These communication tools allow agricultural producers to share their story and participate in “agvocacy”. Examples include Michele Payne-Knoper with Cause Matters Inc., and Troy and Stacy Hadrick with their communication tools and business ‘Advocates for Agriculture’.

Social media training for agricultural producers has become an important subject for Oklahoma Women in Agriculture and Small Business Conferences. From August 2010 to November 2011, the Oklahoma Cooperative Extension Service with planning partners hosted 11 local conferences and one statewide conference for women in agriculture. Half of the 12 events offered a social media session featuring a leader in the communication field who explained and elaborate on social media’s effectiveness, reach-ability, and potential positive influence to agriculture and small business owners. These breakout sessions will be taken a step further at the 2012 Statewide Oklahoma Women in Ag and Small Business Conference through a social media track with a hands-on option for participants. Participants will have an opportunity to work with a specialist at a computer to navigate, design and/or enhance their social media site(s).

Participants will also be encouraged to connect and interact with Oklahoma Women in Agriculture and Small Business Conference’s online presence, which include:
http://www.okwomeninagandsmallbusiness.com,
Facebook http://www.facebook.com/OKWomenInAg
Twitter http://twitter.com/OKWomeninAg

Details

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