Developing a Sensible and Successful Marketing Attitude

Suzanne Karberg ( April, 1993 )

Summary

This publications addresses the need to a Analyze ones risk-taking attitude; understand the relationship between ones attitude toward risk and relating that to ones marketing attitude; becoming familiar with basic marketing concepts and terms; and finally realizing that a sensible and successful marketing attitude starts at the farm.

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Details

Organization

Purdue Extension

Publisher

Purdue University

Publication Views

682

Material Type

Written Material