Developing and Implementing a Successful Marketing Plan
Suzanne Karberg ( June, 1993 )
Summary
Although your marketing attitude affects how you view the market, market profitability can be increased by improving your marketing skills. Developing a sound marketing plan that works for you is the first step to improving profitability. Learning alternative pricing methods is an important part of this process, but also being aware of some basic marketing principles and following specific rules will help as you develop your marketing strategy. As you develop your marketing plan, remember that marketing is an integral part of your entire business. It is not a separate component. Your marketing decisions will affect the rest of the business. Therefore, you need to understand what the impact of various marketing decisions will be before you make them.
Details
| Organization | Purdue Extension |
| Publisher | Purdue University |
| Publication Date | June, 1993 |
| Publication Views | 533 |
| Material Type | Written Material |