Premium Tree-Ripened Fruit - A Ripening Market Opportunity

Wen-fei Uva and Sandra Cuellar ( June, 2005 )

Summary

We’ve all heard consumers’ complaints on that they could not find good, ripe fruit in their supermarkets. Should we just let consumers accept that unless they have a home garden with fruit trees in the backyard, they can’t find real tree-ripened fruit? Or can fruit growers capture this marketing opportunity?

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Details

Organization

Cornell University Cooperative Extension

Publisher

Cornell University

Publication Views

632

Material Type

Written Material