Ag-Marketing: Writing your Marketing Plan in Spanish (Mercadeo de Productos Agrícolas: Preparando el Plan de Mercadeo)
A. Gregory Crespo ( May, 2019 )
Summary
The topics of the publication are as follows: Introduction to Ag-marketing; Making decisions based on consumer preferences, marketing mix, promotion, introduction to marketing research, marketing plan and developing the marketing mix, and SWOT analysis. The publication is in Spanish, in almost most all sections exercises were included. Exercises will guide the reader to develop/write their marketing plan.
Details
| Publisher | UPR |
| Publication Date | May, 2019 |
| Publication Views | 15 |
| Material Type | Written Material |
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