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Open in new window Direct Marketing

Katherine L Adam ( May, 2016 )

Summary

This publication discusses direct marketing and the benefits and risks associated with selling agricultural products directly to customers. Popular direct marketing strategies covered in this publication include farmers markets, Community Supported Agriculture (CSA), and direct sales to restaurants, institutions, and food hubs, as well as agritourism and Internet-based direct marketing. Additionally, the publication contains information on marketing plans, pricing strategies, and creative marketing techniques.


Details

Organization ATTRA National Sustainable Agriculture Information Service
Publisher National Center for Appropriate Technology
Publication Date May, 2016
Publication Views 8497
Material Type Written Material

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