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Open in new window Evaluating Strategic Options

Michael R Langemeier and Mike Boehlje ( July, 2017 )


Today’s business climate for farmers is fraught with uncertainty. Making smart long-run strategic decisions in this business climate is difficult. When the future is so uncertain, one is tempted to just hope for the best. However, don’t ever forget, hope is rarely a good strategy. In addition, remember that uncertainty creates opportunities as well as challenges. A farm’s task is to identify and exploit these opportunities. This article discusses a framework that can used to evaluate strategic options and will provide a couple of examples of decisions for which this framework could be used.


Organization Center for Commercial Agriculture
Publisher Purdue University
Publication Date July, 2017
Publication Views 617
Material Type Written Material

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