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Open in new window Farmer-to-Consumer Direct-Marketing Operations: Issues and Analysis

Ramu Govindasamy and Daymon Thatch ( 1995 )

Summary

Farmers view direct-marketing as an alternative way to capture more of the consumer’s dollar, and consumers see it as an opportunity to get fresh, high quality foods at low cost. In New Jersey, direct marketing helps producers increase their net returns and also helps to retain agricultural lands in and near suburban and urban areas. This fact sheet examines sales through direct markets, advertising, and related issues affecting New Jersey farmer-to-consumer direct-marketing operations.


Details

Organization New Jersey Rutgers Cooperative Extension
Publisher Rutgers Cooperative Extension
Publication Date 1995
Publication Views 216
Material Type Written Material

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