Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys
Tom Stevens, Robert Degner, Kimberly Morgan, Chris deBodisco, and Lisa House ( June, 2014 )
Summary
In order to better utilize limited marketing dollars, the Fresh Super Sweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. This document presents the retailer survey results, and outlines market development strategies that the Council may utilize to improve year-round consumption of Florida fresh sweet corn.
Details
| Organization | University of Florida Extension |
| Publisher | University of Florida |
| Publication Date | June, 2014 |
| Publication Views | 1271 |
| Material Type | Written Material |
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