Marketing Fundamentals - One Key to New York Specialty Cheese Markets
Angela Gloy and Mark Stephenson ( October, 2004 )
Summary
Value-added dairy ventures can be challenging. Dairy producers looking to initiate on-farm value-added enterprises should certainly compile as many pieces of the new venture puzzle as possible. With respect to marketing, attention to the fundamentals is a necessary springboard to other marketing issues.
Details
| Publisher | Cornell University |
| Publication Date | October, 2004 |
| Publication Views | 578 |
| Material Type | Written Material |
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