Strategic Management: Module 2: Strategic Direction
Craig Dobbins, Cole Ehmke, Allan Gray, Mike Boehlje, and Alan Miller ( 2005 )
Summary
A vision statement is the guiding philosophy of a business. It provides documentation of what is important to those in the business. This lecture provides background into what vision and mission statements are and presents several examples.
Details
| Organization | Purdue Extension |
| Publisher | Purdue University |
| Publication Date | 2005 |
| Publication Views | 1277 |
| Material Type | Written Material |
Filed Under