Tab 9 - Marketing for Profit: The Basics
Laurence M Crane and Albert Essel ( July, 2021 )
Summary
An introduction to the functions of agricultural marketing, the marketing concept framework, the elements of a marketing strategy, and market segmentation factors. Instructions on defining and selecting a target market(s), customer identification, important sources of marketing information.
Details
| Publisher | National Crop Insurance Services |
| Publication Date | July, 2021 |
| Publication Views | 69 |
| Material Type | Presentation |