Local food system has shown sustained growth over the last two decades. This growing segment continues to offer farmers economically viable markets to sustain and grow their businesses. This poster details changes in direct marketing farmer populations over the last twenty years and details trends in direct marketing. Discussion will emphasize 2017 Census of Agriculture data and findings that examined local and regional food. The poster details direct marketing farmer profiles and sales activity. Understanding the trends in this marketing segment will enhance risk management education marketing efforts.
|2020 Extension Risk Management Education National Conference