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Conference Name Iowa Women Marketing Clubs - If you present it , they will come!

April Hemmes


In the search for further interaction with women in agriculture and education on grain marketing, Iowa women marketing clubs were developed in 2011, and were funded by a NCRME grant. The groups grew from graduates of Annie’s Project, a women’s risk management program as well as other women in the area near the clubs who are experienced marketers. Helping to identify these women are the Women, Land and Legacy groups that have formed in many Iowa counties. It has become a source of support and information for women who are already marketing grain but would like the in-person connection with others like them and more information on the grain outlook throughout the marketing season.

The groups are facilitated by the ISU extension farm management specialists in that area. These clubs are member directed in that members decide the topics and direction that each meeting will go. To fit the needs of the participants, meetings are offered once a month, November – April.

This breakout session will be presented by a club participant and grant committee member. She will share the unique learning styles of each group and how the members interact. This will include what drives the conversations and how the women incorporate learning activities, speaker’s advice and what others have shared in the groups, into their marketing plans. She will also discuss set-backs of including participants at a distance.

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