MarketReady was funded initially by the SRMEC for delivery in Kentucky and has been delivered in 11 states. The program draws on interviews with over 150 buyers to provide a best practices framework for farmers selling to restaurants, grocers, wholesalers, and other institutional markets. This presentation will focus on an overview of the subject matter and how MarketReady has been adapted and evaluated as it has been delivered in different marketing communities.
|Conference||2013 Extension Risk Management Education National Conference|
|Presentation Type||60-Minute Concurrent|