Developing a Marketing Plan

Stan Bevers, Stephen H. Amosson, and Dean McCorkle ( March, 2009 )

Summary

Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your crop. This publication describes the importance of a written plan, the components of a marketing plan, and information on evaluating the plan.

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