Strategic Management: Module 4: Business Environment
Allan Gray, Mike Boehlje, and Cole Ehmke ( 2005 )
Summary
Businesses have strengths and weaknesses that they take advantage of or overcome to produce and market a product. Knowing what they are and why they exist is part of how businesses are able to take advantage of opportunities. This lecture shows how to identify sources of competitive advantage and assess them.
Details
| Organization | Purdue Extension |
| Publisher | Purdue University |
| Publication Date | 2005 |
| Publication Views | 1440 |
| Material Type | Written Material |
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