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Conference Name Ag Specialists that Cross the Line

Steven Johnson


The rapid changes in agriculture witnessed in recent years are challenging the land-grant university Extension. The "graying faculty and staff" as well as declining budgets mean fewer human resources to deliver traditional programs as well as address emerging issues.

Yet, agriculture risk management issues are becoming more complex. Many Extension educators are charged with revenue generation requirements that should stimulate innovation, entrepreneuial ideas and new partnerships.

Iowa State University and the University of Nebraska Extension educators share some of their lessons learned. The result has been more ag specialists that cross county, area and state lines to deliver new, innovative programs that generate revenue and meet the needs of clients.

The impact has been not only greater outreach efforts, but Extension clients that see value in programs as they seek to build their knowledge. The future is bright, but the delivery methods might not always be traditional.

Presentation Materials